Getting Us Hooked- Common TV Advertisement Techniques
Advertising is ubiquitous everywhere: on the radio, in the press, in the form of billboards, etc. However, advert on television is one of the most effective methods of advertising both products and services. There is a lot of competition on the market and it is getting harder and harder to get your message across to a wide audience. Manufacturers use specific advertising tricks, the use of which effectively increases the likelihood of attracting the attention of potential buyers. Knowing about the most popular advertising “tricks” can stop us from buying unnecessary products or services.
Workplace Evolution, Company Culture and Employee Perceptions- The End of the “Career”
In the aftermath of the Covid-19 pandemic, workplace culture is undergoing a transformation. Companies should devote much more money and effort to counter employee burnout, job dissatisfaction, toxic company culture, low pay, gender inequality, racial discrimination..